I’m most interested in digging deep to define what clients need – there’s always more to the picture. My side gig finds me drawing, writing and exhibiting artist’s books in places I can’t even pronounce.
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I help with the creative and strategic oversight here - it’s exciting because it’s everything from what we do as an agency to what our clients do day-to-day. Winchelsea Sussex, on the south-east coast of England, is the one place on earth where everything makes sense.
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Making websites come to life thrills me but at the end of the day, I’m most interested in the well being of the digital user. I consider myself their advocate and I’m not afraid to speak to what I believe is in their best interest.
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I have two young daughters who ask curious questions and take everything I say literally. They challenge me to be pragmatic, planned and direct. Great practice for managing client expectations. Even better practice for working with a team of visionary creatives.
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Quick, instinctive and very comfortable in a collaborative environment. As an Account Director, I’m always anticipating and managing client expectations. My background in production informs my thorough approach and to consider things from many points of view. Painting is a passion, it’s freeing and liberating as it allows me to surrender to the unknown and the unexpected.
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I design stuff, illustrate things, and am always coming up with weird and interesting ideas. I have a keen interest in web design, branding, typography including hand lettering. Other things that fill my heart include: my pug, collecting house plants, thrift shopping, bike rides, food and travel.
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Everything starts with instinct. From there, it’s a process of breaking things down to better understand if it’s right for the client and the business. My kids keep me on my feet. They are so free in their approach, and have yet to be shaped by rules. When I’m not challenging the team and the work, I spend as much time as possible on the ice or in the wild. It allows me to be engaged and present in a different manner.
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I am a lover of details and I enjoy wearing many hats. I am also the voice of reason. Production falls at the end of the process, before an idea has been fully realized and it needs to be done right, the first time.
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Growing up in a family of travellers, I love to wander still. Whether it’s getting away on our boat for weekends on Georgian Bay or heading south for some beach time in the Dominican, I’m not that picky. Well maybe, a little bit.
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I have the ability to contain the chaos while addressing the needs of the team in a calm and grounded manner. I’m an observer by nature, and I listen to all that is being said and unsaid to understand how I can help move our clients towards success. My home also doubles as a boarding and wellness facility for dogs. Being in the presence of dogs energizes me.
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Outside, I’m mindful of how brand expressions live in the world, and I’m constantly looking to better understand how they can be successful. Inside, I love cooking; it’s very personal, but the experience of sharing it with others is always a collective victory.
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I liken my approach to each project as detective work. Curious by nature, I enjoy trying to find that something which is hidden and undiscovered. Away from work, I ride horses and have recently embarked in a little creative welding.
I like working with a limited palette of typography, colour and composition. I begin all of my work in B&W, stripping things back to their essence in order to unearth their beauty and power. Jazz and blues album covers from the 50s and 60s along with political propaganda posters from WWII and the Cuban Revolution inspire my aesthetic.
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As a virgo who studied art and design, I bring that balance of organization and agility, as well as a good understanding of creative process and mojo. My virgo power is impassioned by strong coffee (Starbucks or bust), photography, yoga, interior design, travel and my posse of fur-babies.
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From Toronto to Yellowknife and back, design has taken me great places (I’ve also visited 44 US States). Precision, speed and sarcasm are my usual creative tools but you’ll also find me in the studio with a chisel or at the kiln. Oh, and snacking, laughs and cats are very important.
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The client side. This helps shape my insights and affords me a unique perspective. I’m constantly exploring the web wearing two hats: that of a digital marketer and a consumer. Music fills me up, not things! My soundtracks are constantly changing and it allows me to focus and think.
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It’s just the analyst in me. My aim is to anticipate what’s next, what’s essential, and what’s at the core of our clients’ needs. When things slow down, I surround myself with good friends, food, and music. Books are in there too – you might even catch me reading a little Freud for inspiration.
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