I help with the creative and strategic oversight here - it’s exciting because it’s everything from what we do as an agency to what our clients do day-to-day. Winchelsea Sussex, on the south-east coast of England, is the one place on earth where everything makes sense.
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It’s just the analyst in me. My aim is to anticipate what’s next, what’s essential, and what’s at the core of our clients’ needs. When things slow down, I surround myself with good friends, food, and music. Books are in there too – you might even catch me reading a little Freud for inspiration.
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Outside, I’m mindful of how brand expressions live in the world, and I’m constantly looking to better understand how they can be successful. Inside, I love cooking; it’s very personal, but the experience of sharing it with others is always a collective victory.
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From Toronto to Yellowknife and back, design has taken me great places (I’ve also visited 44 US States). Precision, speed and sarcasm are my usual creative tools but you’ll also find me in the studio with a chisel or at the kiln. Oh, and snacking, laughs and cats are very important.
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So much of my life circles back to Harry Potter. Even my work has ties to the story of the boy wizard, a story of not just magic and wonder, but more importantly, of community and belonging. Because whether you’re a client or a customer, everyone wants to be heard. So I listen. Deeply. Always tuned in to the wants and needs of our clients and for opportunities to engage with customers on social media.
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I live in the big picture and thrive in the details. My thrill of exploration and joy of discovery and design have taken me to the some of the best places in the world and the most unexpected places in music and dance. Digging deep and reaching far to bring the broad into the specifics, I find ways to make information beautiful.
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I have the ability to contain the chaos while addressing the needs of the team in a calm and grounded manner. I’m an observer by nature, and I listen to all that is being said and unsaid to understand how I can help move our clients towards success. My home also doubles as a boarding and wellness facility for dogs. Being in the presence of dogs energizes me.
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Who needs to be a rock star when you’re living it up as a rock star graphic designer and dad? When not spending time with my family, I take the ideas of our best creative minds and turn them into reality. And listen to bands that don’t exist yet.
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Quick, instinctive and very comfortable in a collaborative environment. As an Account Director, I’m always anticipating and managing client expectations. My background in production informs my thorough approach and to consider things from many points of view. Painting is a passion, it’s freeing and liberating as it allows me to surrender to the unknown and the unexpected.
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I’m most interested in digging deep to define what clients need – there’s always more to the picture. My side gig finds me drawing, writing and exhibiting artist’s books in places I can’t even pronounce.
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I am a lover of details and I enjoy wearing many hats. I am also the voice of reason. Production falls at the end of the process, before an idea has been fully realized and it needs to be done right, the first time.
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Growing up in a family of travellers, I love to wander still. Whether it’s getting away on our boat for weekends on Georgian Bay or heading south for some beach time in the Dominican, I’m not that picky. Well maybe, a little bit.
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Everything starts with instinct. From there, it’s a process of breaking things down to better understand if it’s right for the client and the business. My kids keep me on my feet. They are so free in their approach, and have yet to be shaped by rules. When I’m not challenging the team and the work, I spend as much time as possible on the ice or in the wild. It allows me to be engaged and present in a different manner.
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Great design is like a well-choreographed tap dance – strong technique combined with pleasing artistry. It requires precision and control. It resonates clean and clear. And it has the ability to captivate and move an audience. I strive to achieve this effect, guiding the team to create aesthetically brilliant creative that is married to a strong strategic foundation.
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As a virgo who studied art and design, I bring that balance of organization and agility, as well as a good understanding of creative process and mojo. My virgo power is impassioned by strong coffee (Starbucks or bust), photography, yoga, interior design, travel and my posse of fur-babies.
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I liken my approach to each project as detective work. Curious by nature, I enjoy trying to find that something which is hidden and undiscovered. Away from work, I ride horses and have recently embarked in a little creative welding.
I like working with a limited palette of typography, colour and composition. I begin all of my work in B&W, stripping things back to their essence in order to unearth their beauty and power. Jazz and blues album covers from the 50s and 60s along with political propaganda posters from WWII and the Cuban Revolution inspire my aesthetic.
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