Detour Gold Corporation
A Canadian gold producer, Detour Gold owns and operates the Detour Lake mine, a large-scale open pit operation in northern Ontario. Currently, Detour Lake is the second-largest gold producing mine in Canada with the largest gold reserves while placing a heavy emphasis on preserving the environment.
SOS was asked to develop an employee safety campaign to bring awareness and a sense of responsibility in and around the mine site. A set of 10 rules were created using simple and light-hearted illustrations which were grounded by direct language. Bold and vibrant colours amplified the design making the message visible in all work environments.