Detour Gold Corporation
A Canadian gold producer, Detour Gold owns and operates the Detour Lake mine, a large-scale open pit operation in northern Ontario. Currently, Detour Lake is the second largest gold producing mine in Canada with the largest gold reserves while placing a heavy emphasize on preserving the environment.
SOS was asked to develop an employee safety campaign to bring awareness and a sense of responsibility in and around the mine site. A set of 10 rules were created using simple and light hearted illustrations which were grounded by direct language. Bold and vibrant colours amplified the design making the message visible in all work environments.