In the summer
of 2015, Canadians enjoyed a rare opportunity to view the Magna Carta – Law,
Liberty, and Legacy – the document that set the groundwork for many concepts that
continue to define democratic life today. The exhibition made its way to four
key cities during an exclusive six-month Canadian tour marking its 800th
anniversary. Cities included Ottawa/Gatineau, Winnipeg, Toronto and Edmonton.
SOS created a visually bold campaign that amplified three of the fundamental principles established in the Magna Carta. Out of home, print, and digital drove awareness and encouraged visitors to attend the exhibition.