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Toronto Financial Service Alliance

The Toronto Financial Services Alliance (TFSA) is a unique, public–private partnership dedicated to growing Toronto region’s financial services cluster and building it as a “top ten” global financial services centre. Working collaboratively with industry and government, they build international awareness of the advantages offered by the Toronto region and we work with financial services companies from around the world that are exploring business opportunities in Toronto.

SOS was invited to refresh and bring alignment to TFSA’s marketing and communication materials. Designs were based on key statistics and rankings which became anchor points in the development of all communication pieces. Working from this foundation, revisions were made to type hierarchy and colour, new photography was selected and the creation of event collateral, website interface and corporate documentation was completed.
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