Humber is committed to student success, emphasizing hands-on, career-focused learning. They offer a broad range of credentials including bachelor’s degrees, diplomas, certificates and postgraduate certificates — and will help students chart the best path towards their goals. With two major campuses in Toronto and one based in Orangeville, Humber provides a wide variety of programs and learning environments through its eight academic Schools and eleven Centres of Excellence.
SOS was invited to reinvigorate the Humber marketing brand and align the initiative to their new strategic mandate. As part of the creative process, our team began with student-facing conversations to get their impression of the current marketing initiatives as well as other key takeaways. The results gave way to a new marketing platform (WE ARE HUMBER) that functions across all schools including all of Humber’s internal groups. Currently in its 4th year, the campaign has been adopted by all stakeholders and can be seen in market across Toronto and throughout all campuses.