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Seneca is dedicated to ensuring their students’ education matters. With the help of industry expert professors and hands-on learning opportunities, Seneca offers 300+ programs to prepare students for the future they’ve always dreamed about. With campuses across the Greater Toronto Area, Seneca’s educational pathways and flexible learning options enable any student to pursue an education in the way that matters most to them.

As part of our ongoing relationship with Seneca, SOS was approached to design a comprehensive Welcome Guide package for incoming 2016/17 classes. Alongside offers of admission, the Welcome Guide was mailed out to serve three primary purposes: to welcome potential incoming students, to showcase Seneca’s offerings, and to solidify Seneca as the #1 college of choice in the students’ consideration set. Our approach to the design of the Welcome Guide was grounded in the values of the “Because it matters” campaign. With student needs top of mind, the 28-page book highlighted Seneca’s most valuable offerings: programming, Faculty, student life and support services.

In addition, we incorporated a social media component to act as a real-time extension of the printed Guide. The Meme Generator, advertised in the Guide with the hashtag #SenecaProud, was designed to provide accepted students with an opportunity to share their excitement over social media. To-date, Seneca’s online Meme Gallery continues to be populated with enthusiastic faces & eager smiles of new incoming students.
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