In the summer of 2015, Canadians enjoyed a rare opportunity to view the Magna Carta: Law, Liberty, and Legacy — the document that set the groundwork for many concepts that continue to define democratic life today. The exhibition made its way to four key cities during an exclusive six-month Canadian tour marking its 800th anniversary. Cities included Ottawa/Gatineau, Winnipeg, Toronto and Edmonton.
SOS created a visually bold campaign that amplified three of the fundamental principles established in the Magna Carta. Out of home, print, and digital drove awareness and encouraged visitors to attend the exhibition.