The Winspear Centre in Edmonton is the home of the Edmonton Symphony Orchestra (ESO) as well as numerous other music organizations and programs such as the Banks Centre for Musical Creativity and the Yona Sistema program for at risk youth. With one of the finest concert halls in North America and an outstanding track record of concert success in everything from classical to country, indie to rock, the Winspear Centre is the home of music in Edmonton.

In an effort to change perception and broaden Winspear’s audience, SOS developed a new brand platform that included a refreshed positioning, tagline and multifaceted, dynamic creative direction. Built on powerful and emotionally driven language, the approach celebrates all the great things happening at the Winspear, articulated simply and essentially as Music Lives Inside. Winspear’s new brand launched in late summer of 2017 and will continue to roll out over the course of the year.

Out-of-home, print advertising, as well as tote bag images are displayed in simulation scenarios, as shown in the brand guidelines.
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